Kirusa, the leader in voice and social media solutions for mobile
users in emerging markets, announced a partnership with Makeba Creates, a
leading celebrity agency in Ghana. This partnership enables top
celebrities like John Dumelo, Efya, Mzbel, Reggie Rockstone, amongst
others, to more personally engage with their fans in their own voice.
Using Celeb Connect, celebrities can share their daily lives,
thoughts, and emotions in their own voice with their fans.
Participating stars can call or use smartphones to leave messages. These
messages are then delivered immediately to fans, who can listen to what
is happening in their most cherished celebrities' lives, in the
celebrities' own voice, which creates a "Voice Twitter"-like experience.
Ghanaian subscribers can see messages, call, and listen to what's
happening over the phone, or on the web at vobolo.com, and can share
with their friends on Facebook and Twitter. Further, the fans get an
opportunity to speak and engage with the celebrities on-line and
off-line.
The Celeb Connect service, powered by Kirusa's Vobolo™ social
media platform, is currently available to mobile subscribers of Airtel,
Tigo, and Vodafone in Ghana. Airtel and Vodafone users can dial 2510
and Tigo users can dial 1001 from their mobile and subscribe to the
service.
There is a huge interest amongst Ghanaian people to listen to
the daily happenings in the lives of their stars, with a whopping
860,000 people following John Dumelo, Efya, Mzbel, and Reggie Rockstone
in the first few months. To share a perspective, these stars have
240,000+ followers on Twitter and 700,000+ on Facebook.
Makeba Boateng, CEO, Makeba Creates Ltd., states, "Kirusa's
Vobolo platform is unrivaled in its state-of-the-art technology and
innovative solutions. Our proficiency in our respective fields delivers a
privileged service to the fans. Connecting celebrities to consumers is
an inevitable development of the digital age. It has been happening
online for many years now and using mobile voice is an added dimension."
Mrinal Roy, COO & Executive Director, Airtel Ghana, adds,
"We have seen a tremendous response to the Celeb Connect service on
Kirusa's Vobolo platform. Our subscribers all over the country are
excited at this new offering where they get an opportunity to hear their
favorite stars; and also an opportunity to speak with them."
Inderpal Singh Mumick, Founder and CEO of Kirusa, shared his
views on the collaboration and its overwhelming success. "Bringing
together our respective expertise, we, along with Makeba, aimed at
bringing people closer to the celebrities they admire, and to empower
them to speak to the role models they idolize on screen. The response
from celebrities and from Ghanaian people has been excellent. We are in
talks with religious, sports and political celebrities to present them
on the Vobolo platform, and also intend to take the Vobolo platform to
other African countries."
"The Celeb Connect service is not only a dream come true for
the fans, but also for us celebrities to connect with their fans. By
providing a "Voice-Twitter"-like experience, Vobolo has brought us one
more step closer to our fans, in a way not possible with any of the
other social media platforms. It is interesting to know how one's daily
routine, feelings and emotions affect one's fans. They are a focal point
of our celebrity existence. It is important for us to know their
expectations from us. Kirusa has brought in an exquisite experience to
the lives of Ghanaians, and Vobolo is a fantastic platform to stay
connected with them," added actor John Dumelo.
About Airtel in Africa
Airtel is driven by the vision of providing affordable
and innovative mobile services to all. Airtel has 17 operations in
Africa: Burkina Faso, Chad, Democratic Republic of the Congo, and
Republic of the Congo, Gabon, Ghana, Kenya, Malawi, Madagascar, Niger,
Nigeria, Rwanda, Seychelles, Sierra Leone, Tanzania, Uganda and
Zambia. Airtel International is a Bharti Airtel company. For more
information, please visit
www.airtel.com, or 'like' the Airtel Ghana Facebook page via
www.facebook.com/airtelgh or follow us on Twitter via the handle@airtelghana
About Bharti Airtel
Bharti Airtel Limited is a leading integrated
telecommunications company with operations in 20 countries across Asia
and Africa. Headquartered in New Delhi, India, the company ranks amongst
the top 5 mobile service providers globally in terms of subscribers. In
India, the company's product offerings include 2G, 3G and 4G services,
fixed line, high speed broadband through DSL, IPTV, DTH, enterprise
services including national & international long distance services
to carriers. In the rest of the geographies, it offers 2G, 3G mobile
services. Bharti Airtel had over 275 million customers across its
operations at the end of July 2013. To know more please visit,
www.airtel.com
About Makeba Creates
Makeba Creates is a Ghana based celebrity agent.
Established in 2001, Makeba Creates PR (MCPR) is a Public Relations
Consultancy brand based in Accra/Ghana. MCPR focuses on its own self
products as well as customized strategic campaigns in the areas of
Business, Management, Fashion, Entertainment, Special Events and the
Arts. For more information visit:
www.makebacreates.com
About John Dumelo
John Dumelo is a leading African movie actor and
entrepreneur. He has acted in over 80 movies with elites like Ramsey
Noah, Omotola Jalade Ekeinde, Ini Edo, Jackie Appiah, Majid Michel and
Nadia Buari. John recently won 2013 Nollywood Entertainment Awards Pan
African Actor of the Year in USA, Africa's Most Outstanding Actor 2011
at the Afro Australian Movies and Music Awards in Dec 2011 in Australia.
He also won the Best African Actor Award at the African Entertainment
Awards in April 2012 in Malaysia amongst several awards. In 2011, he did
a Hollywood movie with Hollywood star Kimberly Ellis in Ghana and
recently this year starred in a movie titled One night in Vegas
alongside Hollywood actor Jimmy Jean Louis. As an entrepreneur Dumelo
owns several businesses including a film school, a hotel and a real
estate company. He has also positively affected over 1500 school
children with educational materials across West Africa through his
charity, the John Dumelo foundation.
About Kirusa
Kirusa is the leader in voice and social media
solutions for emerging markets that enable mobile subscribers to "Have A
Voice!" and share their stories with their family and friends across
the globe. Kirusa's solutions include the hugely successful Kirusa Voice
SMS service, the world's most intelligent voice SMS solution, used
monthly by over 80 million mobile users in four continents. Kirusa has
integrated its Voice SMS platforms deployed at carriers around the world
into an Exchange Service to provide interoperability, which when
combined with its cloud-based Vobolo social media platform, culminates
in the extraordinary InstaVoice app for voicing. Kirusa is pioneering a
suite of smartphone and social media applications that facilitate mobile
subscribers in every corner of the world to connect with each other, as
well as their favorite celebrities, and participate in TV polls and
brand campaigns using the power of voice. Kirusa's platform provides
open APIs to enable third parties to offer mobile applications. Kirusa
solutions are built on its patented technology, and its highly reliable
and scalable open multimodal platform, which processes over one billion
events a month. Kirusa has been recognized as one of top 100 technology
companies by Silicon India, and one of top 25 emerging technology
companies by Smart Techie magazine. Headquartered in New Jersey and led
by an experienced team of wireless telecom executives and technologists,
Kirusa has offices in four continents. 'Kirusa Voice SMS', Vobolo, and
InstaVoice are registered trademarks of Kirusa, Inc. For more
information visit:
www.kirusa.com.